Amazon Fashion came to BDG Studios looking to raise awareness and credibility of their broad fashion offerings, specifically their try-before-you-buy Prime Wardrobe service. BDG’s women’s lifestyle portfolio was the perfect place to amplify their services at scale — while also tailoring custom content to diverse style POVs across HHIs, aesthetics, and retail priorities. Tapping into audience insights, the BDG fashion team curated highly stylized shoppable lookbooks that appealed to Bustle readers prepping for summer festivals.